Analytics, search and email
A site should tell you what works. We set up Statable or Google Analytics with Tag Manager, keep an eye on Search Console, learn from Hotjar and Mixpanel when a product needs behavioural insight, send transactional email with Resend or SendGrid and connect newsletters with Mailchimp.
The stack
Measure what matters and keep in touch.
- StatablePrivacy-friendly web analytics with the numbers that matter.
- Google AnalyticsEvents and goals that show what visitors actually do.
- Google Tag ManagerMarketing tags managed without code changes.
- Google Search ConsoleHow Google sees your site, watched from launch onwards.
- HotjarHeatmaps and recordings that show where people get stuck.
- MixpanelProduct analytics: funnels, retention and cohorts.
- AmplitudeBehavioural analytics for growing products.
- MailChimpNewsletters and audiences connected to your sign-up forms.
- ResendTransactional email that arrives and looks like your brand.
- SendGridHigh-volume email delivery with analytics.
Why it matters for your business
- Know what brings customersAnalytics configured around bookings, calls and forms, so you see which channels actually pay.
- Be found and stay foundSearch Console, sitemaps and structured data monitored after launch, not just at launch.
- Email that arrivesConfirmations, receipts and newsletters delivered reliably and branded like the rest of your site.
- Privacy-friendly by defaultCookieless analytics options such as Statable keep you compliant without a wall of consent banners.
A site that reports back.
Launching is the start. The questions that matter come afterwards: where do visitors come from, which pages convert, what do they search for, who left without booking. A site that cannot answer them is a brochure.
We set up Statable or Google Analytics with Tag Manager, define the events that matter, keep Search Console under watch, add Hotjar or Mixpanel when behaviour needs explaining, and connect email with Resend, SendGrid or Mailchimp so you can act on what you learn.
Analytics on our projects answers business questions, not vanity ones. Before launch we agree on the handful of events that define success, such as a booking completed, a quote requested or a document downloaded, and we implement exactly those with clean names and consistent parameters. Consent is handled properly, so what you measure is also what you are allowed to measure. After launch we review the numbers with you, suggest the next experiment and connect the results to the backlog, so the site keeps improving on evidence rather than opinion.
How we work with it
- 1
Audit and plan
We review what you have, define the goal and write a proposal with scope, timeline and cost.
- 2
Design and prototype
Structure and screens in Figma, approved by you before any code is written.
- 3
Build in sprints
Short cycles with a demo at the end of each, on a staging environment you can test.
- 4
Launch and support
Deployment, monitoring, training and a backlog for the next phase.
Questions and answers
All technologies
FrontendInterfaces in React, Next.js, Vue and Angular.
BackendAPIs, authentication and the logic behind the screen.
DatabasesThe right store for every kind of data.
Cloud and DevOpsHosting, deployment, containers and CI/CD.
Tooling and workflowBuild tools, linting and monorepos that keep code healthy.
Testing and QAAutomated tests that catch problems before customers do.
Mobile appsiOS and Android apps, native or cross-platform.
Design and collaborationDesigned in Figma, planned in the open.
Monitoring and dataSee errors, performance and events as they happen.
Payments and e-commerceOnline shops and payments that just work.
Get a quote for your analytics setup
Every project is quoted individually after a short call. Tell us about your business and you will get a written proposal with scope, timeline and cost within one working day.
- 1We reply within one working day
- 2A short call to understand your goals and what you have today
- 3A written proposal with scope, timeline and cost, no obligation
